The “The new season is past seasons” campaign was created to promote awareness around the drastic effects of fast fashion and how important it is to buy sustainably and ethically, it was aimed to encourage the target audience to reconsider their causal consumerism and take action within their own lives to be more slow fashion conscious. Through achieving these goals, hopefully, there was to be a slow but major change within the fast-fashion supply change to look into more sustainable and ethical ways of production, a healthier environment and altogether major

change surrounding the culture of consumerism.